Apocalyptathon

The marathon to end all marathons.

Begins 10 January 2013, 7:30 AM GMT   ·     Facebook event

Press Release

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Apocalypse-Themed Video-Game Marathon to Raise Money for Charity

ADELAIDE, AUSTRALIA - December 22nd, 2012 - Starting Thursday, January 10, a group of students in Adelaide, Australia will host an Apocalypse-themed video-game marathon raising money for Free The Children. Since late 2010, the group has raised more than $37,000 for various charities.

The Apocalyptathon will be broadcast live online, where thousands of viewers will tune in to watch and donate. Over a duration of over 72 hours, several players will take shifts to complete a selection of Apocalypse-themed games including well-known titles such as Resident Evil and Doom. The team will interact with viewers of the marathon through a chat box, and hope to leverage social media services such as Twitter and Facebook to spread the word about the charity drive.

All donations solicited will go directly to Free The Children, an international charity working to empower youth. Since 1995, Free The Children have provided over 1,000,000 people with clean water, health care and sanitation, as well as $16 million worth of medical supplies around the world.

The student-run group GameToAid has raised over $37,000 for various charities in the past 24 months, and have had a total of 4.3 million viewers. “Itʼs a great way to bring gamers together to give back to the community," said Toby Zerner, event coordinator, "and to use video games for a good cause.”

For more information or to watch the broadcast, visit www.gametoaid.org. The event will officially commence on January the 10th at 6:00 PM GMT+10:30 (Adelaide time.)

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Toby Zerner
GameToAid
toby@gametoaid.org
+(61) 422 916 767

Free The Children

Website: www.freethechildren.com

Resources

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About Free The Children

Free The Children

Free The Children is a charity devoted to improving the lives of children in developing countries.

In Africa, Asia and Latin America, Free The Children works with communities to establish a comprehensive, child-focused development approach that gives all community members the education, skills and opportunity to lift themselves out of poverty—forever.

With $8,500 in donations, Free The Children is able to construct a schoolhouse in a developing nation. Donations over $10 are tax deductible.